How does Oriflame collect reviews?

We value genuine feedback from real customers, and we have implemented a transparent system of showing verified reviews on our website. Here's how we do it:

Review Verification Process

When a customer makes a purchase through our online store, we encourage them to leave a review once they've had the chance to try the product. These reviews are exclusively from customers who have actually bought the product, ensuring their authenticity. We mark these reviews with the “Verified Purchaser” icon.

In the past we’ve allowed non verified purchasers to leave reviews. Such reviews are still visible on our website but are not marked with this badge.

In the past Oriflame we have also from time to time also distributed products for testing and provision of an honest reviews – such reviews are market with the “Incentivised Review” icon.

Content Moderation

All customer reviews are moderated by our review partner, Testfreaks.

We publish all relevant and appropriate reviews submitted by our customers. However, we may reject a review if it violates our moderation guidelines, such as containing inappropriate or abusive content. We never reject a review solely based on a low rating or negative sentiment to our product. Additionally, we do not edit or alter customer reviews, so the words you see are their own. For full documentation visit Testfreaks moderation guidelines

Overall Ratings

For each product, we provide an overall star rating, following these guidelines:

The overall rating is calculated based on principles of mathematical objectivity. The rating scale ranges from 1 to 5 stars.

The overall product rating represents the average of all approved ratings submitted by customers in your country or region, according to our reviews grouping rules. Each review will be accompanied by its country of origin, and you can use our built-in technology to see the review in its original language.

The overall rating for a product or service is accompanied by the total number of reviews received. It is continuously updated as new reviews are published.