7 Rules of Italian Beauty
They are elegant, sociable and have impeccable sense of style – the Italians. How do they do that? These 7 rules will bring you closer to the Italian art of beautiful living.
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Make-Up
Make-up should enhance your natural beauty, but also give you freedom to express your individual, radiant personality. We offer the best on-trend beauty picks and essentials such as mascaras, lipsticks, blushes, and foundations, everyday cosmetics for the face, eyes, lips and nails, plus shades that suit everyone and every look. Whether seasonal basics or inspirational colour combinations, it’s easy to shop our new products – all to look beautiful from morning to night.
4 Popular Party Looks
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New product
The ONE
5-in-1 Colour Stylist Lipstick
INR 349
INR 539
New product
The ONE
Express Nail Polish LL 18
INR 229
INR 329
The ONE
EXPRESS Eye Liner
![Brilliant Black]()
![Frosted Blue]()
![Hypnotic Yellow]()
![Twinkly Green]()
INR 449
Beauty Tools & Brushes
Precision Lip Brush
INR 279
The ONE
The ONE Crystal Nail File
INR 149
Tender Care
50th Anniversary Edition Bilberry
INR 309
Colourbox
Nail Polish
![Soft Lavender]()
![Bright Red]()
![Soft Red]()
![Bright Raspberry]()
![Soft Berry]()
![Soft Plum]()
INR 119
INR 189
Hand Care
Bamboo Nail Brush
INR 399
The ONE
Colour Unlimited Lipstick Super Matte
![Perennial Pink]()
![Constant Coral]()
![Forever Fuchsia]()
![Perpetual Papaya]()
![Sunset Horizon]()
![Eternal Flame]()
![Resolute Red]()
![Endless Cherry]()
![Persistent Plum]()
INR 679
Giordani Gold
Elixir Primer
INR 999
Face Make-Up
Make-up Brush Cleaner
INR 299
Colourbox
Mascara
INR 429
4 Steps for a Soft Matte Look
A matte finish can easily end up feeling flat and dull, but don’t worry; you don’t have to end up looking like dry cake. These products won’t dim your light, but rather leave you looking like a delicate sweet snack!
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3 Makeup Facelift Tricks
Want to fight the signs of aging, without going through surgery? Then makeup’s your most powerful weapon. Give your face an overall more lifted appearance with our three simple tricks!
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New Trend: Hybrid Makeup
Makeup lovers listen up! There's a new trend in town, and we're super excited about it. Want to know more about hybrid makeup and why you should be excited too? Here's the low-down.
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Top 3 Makeup Trends to Keep for 2017
Every year we see tons of makeup trends come and go. And 2016 was no exception. But as we move into the new year, we find that some trends are actually worth keeping. Here are the top three trends we can't get enough of!
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Top 5 Makeup Trends To Try In 2018
Makeup trends from the catwalk can often feel too outrageous to implement in your everyday look, but there are ways to tweak them and make them your own. We’ve made a list of this upcoming seasons hottest eye makeup trends for you to spin any way you want all year 2018.
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Trending: Bold Looks
Creative. Individual. Fearless. The hottest trend for spring urges you to embrace bold colours and looks that stand out! Want inspo for statement lips, artistic eyes or daring cheeks? Check out our guide!
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The New Trendsetters
For decades we have looked to professional makeup artists and high-end fashion houses for inspirational looks. But the last few years a new clique of trendsetters have emerged. Beauty bloggers, Vloggers and Instagram stars drive what becomes popular. But who should you follow? Here's the list!
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Video Tutorial: Playful Pastel Look
Expressive eyes and statement lips - the bold look is taking over 2017. Press play to see how you nail it!