Dopamine beauty stems from the phenomenon of dopamine dressing, a trend that has boomed on TikTok over the past year. Dopamine dressing means dressing to uplift your mood much like the effects of dopamine, often featuring bold, bright colours from head to toe. With 135M views at the time of writing, I think it’s fair to say that this trend is here to stay!

One colour that has been especially hot this past year is Valentino Pink, also known as the Barbiecore aesthetic or Viva Magenta, the 2023 Colour of the Year. These terms all refer to the same blazing hot pink or fuchsia colour that has taken over as the hue du jour. It’s bold, feminine and powerful, and bound to give you a dopamine kick. This shade is not for the wallflowers out there! It’s for the people who want to be seen, to inspire confidence, and be remembered as they walk out of the room. If that sounds like you, here’s how to tap into this trend and amplify your mood, confidence, and style!

What oozes confidence more than a bright, bold pink lip? Bold lipstick colours can instantly make you feel more attractive, confident and happy. Rather than donning the classic red, apply a fuchsia pink lipstick that feels bolder and more modern. Extend that boldness to your nails by opting for hot pink nail polish. Matching your lips and nails with this vibrant hue not only adds a playful touch but also amplifies your overall look with a pop of colour that screams confidence.

Have you ever tried wearing a full-on monochrome outfit? Dive into dopamine dressing by donning fuchsia from head to toe to express feminine sophistication and power. If that feels a little daunting, go with icy blush pink, a coming trend colour for 2024, or digital lavender, a Gen Z favourite. But expressing yourself doesn't stop at colour – maximalism extends to jewellery trends as well. Thick, chunky gold necklaces and oversized gold hoops have been dominating the fashion scene, and for good reason. Adding statement jewellery can effortlessly elevate a simple outfit from basic to chic in no time.

Fragrances are known to influence our mood, physiology and behaviour, and with an expressive outfit, you want a fragrance that matches it. All or Nothing Amplified radiates bold femininity with its floral and spicy notes of Tuberose and Red Ginger. It’s a fragrance that fills up a room, and there is a subtle power in daring to wear a fragrance like that. Just knowing that can boost your mood and make you feel confident. Ready to hop on the trend and be your most expressive self?