The Editor’s Essential Mascara Guide

Not every product fits everyone - especially when it comes to mascara. The one that looks great on your sister, friend or colleague might not work for you. No need to feel confused! Our Editor’s mascara guide will help you find the perfect one.

1. Sensitive
There are a lot of mascaras on the market, but if like me you have sensitive eyes, and on top of that wear contact lenses, you’ll know that finding the right one can be a challenge. As irritation is a chief concern, look for pH-balanced or hypoallergenic formulas that will lengthen lashes without discomfort.

You’ll like: The ONE 5-in-1 WonderLash Mascara

2. Waterproof
Perhaps you’re crazy about swimming? Jogging? Skiing? When you’re a “tomboy”, you need a resilient mascara that’s smudge, humidity, water and – in your case – life-proof. Thanks to advancements in waterproof technology, there’s no need to give up wearing mascara even in the most extreme conditions. This is my “gym day” must.

Try out: The ONE Lash Resistance Mascara

3. Strength & Volume
Many people struggle with weak and brittle lashes that fall out easily. For an eyelash pick-me-up, invest in a volumising mascara that adds body and length without clumping. But I would also recommend that you treat your lashes too. Look for vitamin-rich formulas that condition while helping to reduce fallout. And if you’re shedding clumps of lashes, visit your doctor to make sure there isn’t an underlying medical condition.

Wear this: Giordani Gold Lash Panorama Mascara


 4. Eyes Wide Open

If your eyes are small or sunken, a lengthening mascara will help create that wide-awake look you covet. Try the ONE Eyes Wide Open mascara for the eye mimetic brush that lifts lashes upwards from the roots and curls at the same time - it’s one of my all-time favourites.

My hero: The ONE Eyes Wide Open Mascara

5. Separating
It can be hard to achieve length, volume and precision-application without clumping. If this problem sounds familiar, look for a mascara with a lash-separating brush that gives evenly-coated, extended lashes with the added bonus of feeling lightweight. I love this for daywear.

A mascara-must: The ONE Volume Blast Mascara

6. Colour
Sometimes it’s nice to skip the traditional black mascara and try something different. When channeling the “barely-there” look, I like to switch to a brown mascara that won’t weigh down my lashes – this is a must for blonds and brunettes! And when tired, nothing beats a blue mascara that instantly brightens the whites of your eyes to make you look wide-awake.

Something different: Very Me Eye Lash Stylist

Words by: Photographs by: Oriflame