Muse Of The Month – Anna Blom

Come along and let fashion and beauty journalist Anna Blom show you some of her favourite places in the Big Apple… and be inspired by her beauty picks for the perfect makeup bag!

As a fashion journalist, Anna Blom has always taken an interest in beauty – the two are inseparable, after all. After several years as a sought-after freelance journalist and fashion expert on Swedish TV chat shows, Anna has an impressive CV, gilded with interviews with such names as Karl Lagerfeld and Donatella Versace.

After a period of living in both Stockholm and New York (three doors down from Carrie of Sex and the City), she recently moved full time to the Swedish capital to write exclusively for Oriflame… but she hangs out in NYC whenever she can.

Have you discovered anything about beauty since you started writing about it?
– Beauty is based on a lot more than just the exterior. It’s about how you feel inside, and makeup is a tool for bringing out your best side. 

Tell us about your look.
– For parties, I love smoky eyes, velvety skin and red lips. For every day, I go for BB cream and mascara and perhaps kohl. I always carry my beloved all-round moisturising balm for my cuticles, lips, eyelids and brows. I’ve become better at wearing colour since I moved to New York and adore fuchsia and electric blue. When I go out, high heels are a must!

Anna Blom

What do you do when you have a day off in NY?
– I like starting with breakfast at Café Cluny or a branch of Sarabeth’s before walking around the Chelsea Market or the Meatpacking District. For a peaceful oasis, I recommend The High Line and when I can, I go for a run along the Hudson River. In the evening, I go out to dinner with friends – the classic Minetta Tavern is a favourite.

What do you enjoy most about your job?
– I love inspiring others and I have a passion for using words to bring life to beauty and style. Writing for Oriflame’s The Beauty Edit is an incredibly fun challenge! It’s an online beauty destination that really connects with people – a place they can get an insight into everything related to beauty and trends, and a place to find easy solutions that you actually can learn how to use yourself at home.

What are your top beauty tips?
– Eat plenty of food rich in omega 3 fats, such as fish and sunflower seeds, to give your skin moisture, and fruit and veggies for vitamin C to keep it supple. And wash your hands before touching your face – that rule’s made a big difference to my skin!

Anna Blom


Cafe Cluny
284 West 12th Street

Central Park South; Park Avenue South; Tribeca;
Upper East Side; Upper West Side

Chelsea Market
75 9th Avenue (between 15th and 16th Streets)

High Line
Several entrances including one on 14th Street

Minetta Tavern
113 MacDougal Street (between Bleecker and
West 3rd Street)

Words by: Photographs by: Jacob Axelman & Getty Images