Oriflame has always been a passionate supporter of fulfilling dreams. And although this is part of our business philosophy, it extends beyond our business into the charity work that we do – and have done since Oriflame was founded in 1967.
We strongly believe that by supporting the most vulnerable in society – children and young women - we can help give them the opportunity to turn their dreams into reality. This firm commitment to supporting self-help is the guiding principle of our community involvement, and is also in line with our Oriflame business model.
In order to reach our full potential, we’ve gathered all our community work under one umbrella – The Oriflame Foundation. Here we work with NGOs and charity organisations that not only have extensive experience of developing and running successful education-based initiatives but also support our aims and values. These include the World Childhood Foundation and SOS Childrens’s Villages, two global organisations we are proud to continuously work with.
Oriflame believes that any investments made in the education of a girl, translates directly and quickly into better health care, poverty reduction and better overall economic performance of the family. Girl Child education has a wide-ranging impact on many aspects of human survival and development. Thus, ‘Oriflame Girl Child’ project is an endeavour to spread the message that a community’s development is incomplete without the education of girls.
Under this project Oriflame has sponsored education of 1,000 girls from Deepalaya, the largest operational NGO in Delhi. A grant of approximate 4 crores was given to Deepalaya for the ‘Oriflame Girl Child’ project. The contribution has facilitated education of selected girls in the age bracket of 4 to 17 years. Through this project Oriflame aims to lead these girls towards the path of education and bring out their latent talents.
There nothing more content & humbling than sharing & caring. This is the idea behind Oriflame’s “Contribute Warmth”, campaign with NGO Goonj to emphasize the positive impact that donating can have on society. In this cause Oriflame Employees and our leaders supported us in our our mission to provide independence and dignity to people in our community.
Hand in Hand
Entrepreneurship has always been a focus for Oriflame and that’s the reason in November 2006, a grant of 30 crores was given from af Jochnick Foundation to Hand in Hand - an NGO operational since 1988 in Tamil Nadu. The grant is used by Hand in Hand for running Self Help Groups (SHG) and Microfinance Projects in specific areas of general training for SHG members, women´s literacy programme and medium-sized enterprises. The goal is to empower poor rural women who are members of SHGs to ultimately become entrepreneurs and set-up enterprises in order to bring in more income to the families.
The focus of Hand in Hand’s Self Help Groups and Microfinance Projects are to alleviate rural poverty and empower women. This is done by forming women into Self Help Groups, training them in capacity building and skills development and helping them to build sustainable livelihoods for themselves and their families. Most of them are first of all taught basic reading, writing and arithmetic through a 100-day literacy course.
One such Self Help Group is running a crisp bakery and have had great success (adjudged the “Best Micro-Enterprise” managed by SHG women in India and given the Presidents Award). The Paper Cup unit, Citizen’s Centre, Aina Tailoring Unit, Adult Literacy Training, a Broiler Farm are some of the many other projects initiated by Hand In Hand.
Oriflame India continuously supports Hand in Hand with, for example, hosting fund raising events in our Support Office facilities in New Delhi .
The World Childhood Foundation
Every child has a right to a childhood, to security, joy, playfulness and curiosity about life. Sadly, many children are devoid of these fundamental rights. The World Childhood Foundation, founded by HM Queen Silvia of Sweden and co-founded by Oriflame, helps the most marginalised children around the world. Through this inspiring foundation, we reach out to vulnerable street children, sexually abused children and children in institutions.
SOS Children's Villages
The heart of SOS Children’s Villages is dedicated to family-based, long-term care of children who are unable to grow up with their biological families. Today, just as it began 60 years ago, the mission remains the same: every child belongs to a family, every child grows with love and every child grows with respect.