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Social Causes

Oriflame has always been a passionate supporter of fulfilling dreams. And although this is part of our business philosophy, it extends beyond our business into the charity work that we do – and have done since Oriflame was founded in 1967.

Oriflame has always been a passionate supporter of fulfilling dreams. And although this is part of our business philosophy, it extends beyond our business into the charity work that we do – and have done since Oriflame was founded in 1967.

We strongly believe that by supporting the most vulnerable in society – children and young women - we can help give them the opportunity to turn their dreams into reality.  This firm commitment to supporting self-help is the guiding principle of our community involvement and is also in line with our Oriflame business model.

To reach our full potential, we’ve gathered all our community work under one umbrella – The Oriflame Foundation. Here we work with NGOs and charity organisations that not only have extensive experience of developing and running successful education-based initiatives but also support our aims and values. Few of our contribution to social causes are:

 

Deepalaya

Oriflame believes that any investment made in the education of a girl translates directly and quickly into better health care, poverty reduction and better overall economic performance of the family. Girl Child education has a wide-ranging impact on many aspects of human survival and development. Thus, ‘Oriflame Girl Child’ project is an endeavor to spread the message that a community’s development is incomplete without the education of girls.

Under this project Oriflame has sponsored the education of 1,000 girls from Deepalaya, the largest operational NGO in Delhi. A significant grant has been given to Deepalaya for the ‘Oriflame Girl Child’ project. Oriflame has also contributed to the construction of classrooms and washrooms of Deepalaya School. A significant contribution in the form of the buses has been made to the transportation of students and constant scholarship support is given. This contribution has facilitated education of selected girls in the age bracket of 4 to 17 years. Through this project Oriflame aims to lead these girls towards the path of education and bring out their latent talents.

 

Landesa Foundation for Innovations in Development (LFID)

Oriflame has contributed to a project in the West Bengali district of Jhargram that aims to increase family land access and empower tribal women. A non-governmental development organization, LFID focuses on issues that impact the rural poor, particularly women's empowerment and communities who are socially and economically eliminated. Oriflame's contribution is intended to support tribal women who belong to women's self-help groups (SHGs) in raising their awareness of land and land-related issues. The above allows them to support their families in updating land records without having to pay excessive fees, and they will then be able to access government programs that are only open to farmers with updated land records. Furthermore, these empowered women will acquire knowledge on other relevant tribal concerns and learn how to stop land alienation. Soon, the LAMPS will be able to set up women-led land facilitation centers to serve the community by updating land records and taking care of other land-related needs after the chosen women have the knowledge and abilities to use the online platform offered by the L&LR Department.

 

OP Bhalla Foundation

A non-governmental development organization, Dr. OP Bhalla Foundation focuses on issues that impact the impoverished in both urban and rural areas, with a particular emphasis on sustainable development, gender equality, healthcare, education, skill development, and capacity building. Oriflame has made a significant amount of contribution that supports a variety of activities related to vocational education by creating vocational labs for information technology training with a special focus on women's empowerment, the development of girls, and capacity building in the education sector in Haryana's government schools.

 

People for Animal

People for Animals was founded in Sadhrana Village, Gurugram, with the goal of aiding animals in need. PFA, Gurugram’s primary activities include sick and injured animals, treating strays who are injured or infected on the spot, sheltering animals that need medical attention but cannot be given outside, implementing animal birth control initiatives to reduce the number of stray animals, organizing puppy adoption events, taking action against animal cruelty by individuals, organizations, etc., and offering a special facility for animals that are paralyzed. The PFA Gurgaon hospital-cum-shelter facilities are either tiny shacks or the residences of active volunteers. More than 5000 animals have been rescued, treated, and rehabilitated by PFA Gurgaon since its founding, and more than 2000 animals have received vaccinations and sterilizations. Oriflame has contributed to the civil work and construction of the Block 2 building and to the purchase of medical supplies and equipment for PFA Gurgaon.

 

Goonj

There is nothing more content & humbling than sharing & caring. This is the idea behind Oriflame’s “Contribute Warmth”, campaign with NGO Goonj to emphasize the positive impact that donating can have on society. In this cause Oriflame Employees and our leaders supported us in our mission to provide independence and dignity to people in our community.

 

Hand in Hand

Entrepreneurship has always been a focus for Oriflame and that’s the reason in November 2006, a grant of 30 crores was given from af Jochnick Foundation to Hand in Hand - an NGO operational since 1988 in Tamil Nadu. The grant is used by Hand in Hand for running Self Help Groups (SHG) and Microfinance Projects in specific areas of general training for SHG members, women´s literacy programme and medium-sized enterprises. The goal is to empower poor rural women who are members of SHGs to ultimately become entrepreneurs and set-up enterprises in order to bring in more income to the families.

The focus of Hand in Hand’s Self-Help Groups and Microfinance Projects are to alleviate rural poverty and empower women. This is done by forming women into Self Help Groups, training them in capacity building and skills development and helping them to build sustainable livelihoods for themselves and their families. Most of them are first taught basic reading, writing and arithmetic through a 100-day literacy course.

One such Self Help Group is running a crisp bakery and have had great success (adjudged the “Best Micro-Enterprise” managed by SHG women in India and given the President's Award). The Paper Cup unit, Citizen’s Centre, Aina Tailoring Unit, Adult Literacy Training, a Broiler Farm are some of the many other projects initiated by Hand In Hand.

Oriflame India continuously supports Hand in Hand with, for example, hosting fund raising events in our Support Office facilities in New Delhi.

 

The World Childhood Foundation

Every child has a right to a childhood, to security, joy, playfulness and curiosity about life. Sadly, many children are devoid of these fundamental rights. The World Childhood Foundation, founded by HM Queen Silvia of Sweden and co-founded by Oriflame, helps the most marginalized children around the world. Through this inspiring foundation, we reach out to vulnerable street children, sexually abused children and children in institutions.

 

SOS Children's Villages

The heart of SOS Children’s Villages is dedicated to family-based, long-term care of children who are unable to grow up with their biological families. Today, just as it began 60 years ago, the mission remains the same: every child belongs to a family, every child grows with love and every child grows with respect.