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Press and Media Page

Press and Media

The very latest from our press and media - news, articles, initiatives, awards, recognitions, media assets and contact information.

To contact our brand and communication team, please email  InPR@Oriflame.com

Press and Media

  • Oriflame Shines at Swedish Networking Reception: 80% Women Brand Partners and 85% ‘Made in India’ Products Drive Sustainability and Empowerment

    Oriflame, a leading Swedish holistic well-being brand, took pride in participating at the prestigious Swedish Networking Reception organized by the Swedish Embassy last week. The event, which brought together other iconic Swedish brands like Ikea, Volvo, H&M, and Tetra Pak, centered around the theme of sustainability and the crucial role these brands play in fostering India-Sweden relations.

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  • Direct selling business in India is growing: Oriflame's Edyta Kurek

    Kurek discusses Oriflame's commitment to the direct-selling model, its plans to expand its women-led sales force, and how India remains a priority market

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  • From Crisis to Confidence: The Remarkable Journey of Jhila Paul

    Born into a prosperous family, life initially seemed like a beautiful walk in the park for Jhila Paul, untouched by poverty or crisis. However, everything changed abruptly when her father, the sole breadwinner in her family, passed away. She and her brother were still young, attending school, with little understanding of their family business. Their mother, a devoted housewife, was unfamiliar with the intricacies of running a business. In their vulnerable state, a trusted acquaintance deceitfully took over the family business, marking the beginning of her struggle with life’s harsh realities at the tender age of 12.

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  • Oriflame marks new era with first female head in India

    Oriflame has ushers in a new era under the leadership of its first female head in India Edyta Kurek

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  • India top priority market for Oriflame

    Swedish beauty brand Oriflame said India is one of its top-priority markets and ....

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  • Swedish Beauty Brand To Onboard One Million Partners In India In Next Five Years

    Swedish beauty brand Oriflame said India is one of its top-priority markets and it is planning to onboard one million partners in the next five years. The company aims to promote micro-entrepreneurship and nurture startup culture across the country, according to a company statement. This ambitious target aligns perfectly with India's growth trajectory and the Government of India's emphasis on em

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  • India top priority market for Oriflame, to onboard one million partners in next 5 yrs

    Swedish beauty brand Oriflame said India is one of its top-priority markets and it is planning to onboard one million partners in the next five years.

    The company aims to promote micro-entrepreneurship and nurture startup culture across the country, according to a company statement.

    This ambitious target aligns perfectly with India's growth trajectory and the Government of India's emphasis on employment generation and self-reliance, it added.
     
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  • Oriflame Strengthens India-Sweden Relations with Focus on Sustainability and Women's Empowerment

    Swedish holistic well-being brand Oriflame recently participated in the prestigious Swedish Networking Reception, organized by the Swedish Embassy, alongside other major Swedish brands such as Ikea, Volvo, H&M, and Tetra Pak. The event, which centered on sustainability, highlighted the significant contributions of these brands in fostering stronger retail ties between India and Sweden.

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  • Direct selling business in India is growing: Oriflame's Edyta Kurek

    Kurek discusses Oriflame's commitment to the direct-selling model, its plans to expand its women-led sales force, and how India remains a priority market

    Click to View Media Coverage

 

  • ET Edge Insights - Packaging innovations: Striving for sustainability and waste reduction

    Product packaging is an important part of the consumer experience and ensures that safe and high-quality products are delivered to the consumer. Today, product packaging has a high environmental footprint, both during production and disposal.

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  • IANS Life has featured Wellosophy Iron Complex supplement

     Wellosophy Iron Complex is a supplement launched to cater to the rising deficiency of Iron in India. It is high in iron – a great way for vegetarians and people with other dietary preferences to top up on the essential iron they might be missing in their diet. Wellosophy Iron Complex is high in vitamin C, which increases iron absorption. The supplement is also fortified with B6, B12, and Folic Acid (B9) to promote normal energy-yielding metabolism, functioning of the nervous system and immune system, red blood cell formation, and normal psychological function.


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  • The Economic Times Most Promising Business Leader of Asia 2022-23

    The Economic Times has acknowledged esteemed business leaders from Asia, recognizing their pivotal role in shaping not only the business landscape of Asia but also influencing the global arena in the near future. Mr. Frederic Widell, Vice President, Head of South Asia & MD India, has been honored as one of ET's Most Promising Business Leaders of Asia 2022-23 for his exceptional contributions to Oriflame! 

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  • Femina Power Brands - May

    Frederic Widell, VP, Head of South Asia and MD India, Oriflame, talks about how the brand’s vision of being the #1 Social Selling Company symbolises their ambition and attitude towards everything they do every day

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  • ET Best Organisation for Women

    • Frederic Widell,
    VP, Head of South Asia and MD India, Oriflame

    First and foremost, it promotes equality, diversity and inclusion. When all employess are treated fairly and with respect, they are more likely to feel valued and engaged in their work, which can lead to increased productivity and job satisfaction. A gender-positive workplace can help attract and retain talented people which improved creativity, innovation, and performance - as they are able to understand and meet the needs of a diverse consumer base

     


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