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Oriflame Cosmetics is committed to conducting its business in a manner which demonstrates respect for the environment.
As expected from Oriflame’s Swedish heritage, all products are formulated and manufactured inline with high industry standards and ethical guidelines. Our manufacturing sites operate in accordance to Good Environmental Practices (GEP) and in compliance with all relevant national and local regulations.
When formulating our products, we strive to use natural ingredients that are in line with our strong environmental policies, are derived from renewable plant sources, and are produced with minimum impact to the environment.
We were one of the first companies to utilise plant extracts in skin care products, and we have always tried to optimise the use of ingredients from renewable plant sources.
Oriflame does not use materials derived from protected or endangered flora and fauna species, or from environmentally sensitive areas.
Our primary surfactants and conditioning agents in rinse-off products are readily biodegradable and our preservatives are biodegradable.
We continuously monitor scientific reports on environmental issues to ensure that action can be taken to replace ingredients or packaging materials that may have negative impact on the environment.
It is Oriflame Cosmetics policy to utilise product packaging which has a minimum environmental impact. PVC is no longer used and has been replaced by plastics that are more easily recyclable; the main material is identified on the packaging to aid recycling. Oriflame strives to reduce waste by packaging products simply, while not compromising on product integrity.
Oriflame's ambition is ultimately to ensure that all our paper and board packaging come from either well managed forests or recycled material. Oriflame shall work with suppliers to progressively increase the proportion of credibly certified and/or recycled wood sources as material becomes available. In 2010 Oriflame started working in collaboration with the Rainforest Alliance, a global conservation organisation, to develop a responsible global paper sourcing strategy and set ambitious sustainability targets.
When transporting raw materials and finished products, load and packing are maximized, and where possible, rail and shipping are utilized for long haul.
Skin that is exposed to the sun on a daily basis should use a day skincare product that contains SPF (Sun Protection Factor). SPF 8 is adequate for low exposure, SPF 15 is sufficient for medium exposure. For higher exposure SPF 30 is recommended. All of our Skincare products contain UVA and UVB protection.
For periods of longer term exposure (e.g. holidays, beach, outdoor sports), we recommend use of our sun care range of products which includes products up to SPF 40, and products specifically formulated for children. For most skin types SPF 15 to 30 should be adequate, for children’s and adults with sensitive skin SPF of 30 or higher is recommended.
It is important to apply SPF products regularly, and to use the recommended dosage for an average adult (5 - 6 teaspoons for a full body application). Direct sun exposure should be avoided between 11am and 3pm as the sun’s rays are at their strongest at this time.
One of the provisions of the 7th amendment of the EU Cosmetics Directive was the addition of the "Period After Opening" (PAO) symbol to product packaging.
The information provided by the symbol gives the consumer a guideline of how long (in months) the product will remain safe to use after its first opening.
A product with an expiry date of May 10 and a PAO of 12M must be opened, at the latest, in May 09. Products which are hostile to microbial contamination e.g. nail polish, lipstick, EDT, and sealed products that are not opened during use e.g. aerosols do not require this information.
Oriflame is proud of its Swedish heritage. To this effect, for safety, environmental and ethical reasons, a number of legally accepted ingredients are not included in Oriflame formulations.
Furthermore, we do not use any ingredients that are classified as CMR (Carcinogenic, Mutagenic and Dangerous to Reproduction).
Oriflame takes a proactive approach regarding the use of ingredients and continuously monitors scientific reports and consumer concerns. We discontinue the use of any ingredient that may cause concern or risk to our consumers.
Oriflame customers can be assured that all ingredients used in our products are fully compliant with the relevant European and international cosmetic regulations. Our products are formulated are in line with the strictest safety guidelines, and therefore pose no risk to human health
It is Oriflame Cosmetics’ company policy that all ingredients and formulations are globally compliant with the latest amendments to the EU Cosmetics Directive 76/768/EEC and the EU Cosmetic Regulation 1223/2009 and are in line with US FDA safety requirements.
International regulations apply to raw materials, safety assessments, good manufacturing practices, ingredient listings and labeling requirements, product claims and control of the Product Information File (PIF) which is stored in R&D, Dublin, Ireland.
Oriflame Cosmetics has never, since inception in 1967, manufactured aerosols containing CFC propellants.
A number of Oriflame products are developed as aerosols because of their superior delivery system (e.g. hairspray). However, we are aware of the environmental and safety implications of aerosols, and research and discuss alternative propellant systems that may become available.
In line with the EU Cosmetic Directive all cosmetic products must display an ingredient list.
Ingredients present at a level of 1% or greater are listed in descending order, while ingredients of less than 1% can be listed in any order at the end of the list.
The names listed must be those assigned by the European Commission: International Nomenclature for Cosmetic Ingredients (INCI). For some common ingredients this may be the Latin translation (e.g. aqua for water and cera alba for beeswax) or the internationally accepted abbreviated chemical name (e.g. sodium laureth sulfate for sodium lauryl ether sulphate).
All Oriflame accessory and packaging items designed to be in contact with the skin (including all jewellery items) are tested during development to ensure compliance with EN1811 - prolonged contact with the skin will not exceed 0.5 mg/cm2/week, and are classed as “Nickel tested”.
One cosmetic ingredient used in our mascara, eye pencil, eye liner, some eyeshadow and foundation formulations (black iron oxide - CI 77499) contains low levels of nickel). The material we source contains the lowest nickel content possible, less than 10 parts per million which is significantly lower than industry guidelines, and is of the highest grade.
At Oriflame Cosmetics our high quality products are formulated with “Wisdom of Nature and the Best of Science” in mind, and to this effect many ingredients used are derived from natural plant sources and not harmful to our environment.
We take inspiration from nature when formulating products and incorporate plant ingredients and actives when possible.
We have strict standards for acceptance of herbal extracts, which take purity, extraction, and activity into account. We interpret “derived from natural plant sources” at four levels of processing:
• Physical Process e.g. pressing: sunflower oil, avocado oil.
• Extraction from herbs/flowers/trees using water/propylene glycol : lavender, birch extract.
• Biotechnology Process e.g. fermentation: hyaluronic acid from cereals.
• Chemical reaction from natural oils : triglycerides from coconut oils
Oriflame’s cosmetic products have varying levels of naturalness.
With more than 95% natural ingredients, and only certain synthetic ingredients that are allowed for natural formulations, ecobeauty is the most natural, ethical, and environmentally respectful range of products in Oriflame’s portfolio.
All of our EDT & EDP products contain natural fermented alcohol.
Other ranges such as Pure Nature and Nature Secrets take inspiration from nature, and the benefits are based on natural plant and fruit extract ingredients.
Many performance and safety ingredients do not have suitable plant-based alternatives, such as actives, silicones, UV filters. Therefore, certain performance products may only contain low level of natural ingredients. We only use synthetic ingredients that are safe and mild yet effective are incorporated into our formulations.
We use extracts from organic plants / fruits in our certain ranges. The extracts used are certified organic according to the regulations in the country of origin.
An exfoliant acts to slough away dead epidermal skin cells and encourage accelerated cell renewal, thus promoting radiant, soft, and smooth skin.
Preservatives are used in a cosmetic formulation to ensure the shelf life of a product and to ensure the safety of consumers during use.
Oriflame’s cosmetic products contain minimum amounts of preservative while ensuring optimal efficacy.
For safety and environmental reasons, we have a restricted list of approved preservatives, and only use those with a long history of safe use in cosmetic products, including parabens (ethyl, methyl, propyl), phenoxyethanol and imidazolidinyl urea.
For safety and environmental reasons Oriflame Cosmetics formulations do not contain phthalates.
Due the reported negative effect on both health and the environment of dibutyl phthalate (DBP), commonly used in nail polish formulations, Oriflame Cosmetics initiated a phase out of its use in 2002. DBP was then officially banned for use in cosmetics in the EU in 2005.
Diethyl phthalate (DEP) is not used as an ingredient by Oriflame Cosmetics. However, it has been fully assessed as safe and approved for use in cosmetics in the EU by the SCCP (Scientific Committee on Consumer Products). In addition, studies have shown that it is readily biodegradable and does not pose a significant risk to the environment.
The plastic PVC (poly vinyl chloride) contains phthalates including diisononyl phthalate. Oriflame Cosmetics does not use PVC in any product packaging, children’s accessory products, or disposable / short life accessory products.
Oriflame is reducing the use of petroleum / mineral oil in products, replacing it with plant derived alternatives where possible.
In circumstances where these ingredients are used in a formulation, for performance or historic reasons - such as our iconic tendercare, we select the highest purity pharmaceutical grade, and are fully compliant with the latest purity criteria of the 7th amendment of the EU Cosmetics Directive. They are fully globally approved for use in cosmetic products, and have a long history of safe use.
Product safety is of paramount importance to Oriflame Cosmetics and the same safety requirements are applied across all Oriflame markets, to give consumers confidence that all our products meet the same safety standard no matter where they are manufactured.
All Oriflame cosmetic products are formulated to be safe in accordance with the provisions of the European Cosmetics Regulation (EC No 1223/2009) and to other major International Regulations. In markets where regulations are less developed, Oriflame applies the European regulation requirements for safety as a minimum.
A step wise approach to safety evaluation of cosmetic products is employed in Oriflame and is performed throughout the product development process. First, Oriflame teams rigorously evaluate each new raw material to ensure they meet our purity and quality requirements and are safe for use. A safe concentration for each ingredient in each product type is then evaluated before the safety of each final product is confirmed by testing in independent specialized laboratories using human volunteers and non-animal testing methods. The safety evaluation process continues even after the product has been launched by actively collecting feedback from our consumers and using this to further strengthen the safety of our products.
Surfactants are incorporated into cosmetic formulations primarily to lower surface tension and aid even distribution of the product during use, and, therefore, are used as cleansing agents.
All primary surfactants used in our rinse-off products have a good biodegradable profile.
No ingredients derived from dead animals, or sourced by causing harm or suffering to animals, are used in Oriflame cosmetic products.
Ingredients such as beeswax and honey, lanolin derivatives, and dairy products, which are sourced without causing death or injury to animals, are used.
Oriflame accessory products do not contain animal materials sourced while causing harm to the animal. Bovine leather, as a by-product of the human food chain, can be ethically sourced. Animal hair that is used is sourced from a live animal without causing injury.
In our Wellness food supplements range fish oil is used as the source of the Omega 3 fatty acids because of its superior quality and documented benefits. The fish oil used is a by-product of the food fishing industry. The gelatine in the capsules is non-bovine, and derived from fish.
The rays of the sun that are damaging to both skin and eyes are the invisible UVA and UVB, both with wavelengths ≤ 400nm.
UVB causes initial damage to the skin’s outer layer or epidermis, resulting in sunburn. However, UVA rays penetrate deeper into the dermal layers of the skin and can destroy skin fibres, damaging the skin’s elasticity which can cause long-term effects such as premature ageing, wrinkles and hyper-pigmentation.
Oriflame Cosmetics has a comprehensive sun care range, formulated using a broad spectrum of UVA and UVB protection. Our products comply with the latest EU recommendations regarding SPF and UV protection and consumer labeling requirements.
Oriflame Cosmetics sunglasses are been tested to ensure 100% UV protection in accordance to EN 1836 : 1997 (280nm – 780nm) and have full CE approval.
A small percentage of the population suffers from fragrance allergies. There are 26 fragrance ingredients, agreed by dermatologists to cause allergic skin reactions, common in cosmetic products due to their widespread natural occurrence in plant extracts.
In line with the 7th amendment of the EU Cosmetic Directive, product ingredient lists must declare the presence of any of these 26 fragrance allergens.
The concentration of most of the individual fragrance allergens in a final cosmetic product is extremely low, and unlikely to lead to allergic skin reactions. However, the labelling of them provides the consumer information and allows choice of product.
Oriflame Cosmetics has strict policies that ensure minimal allergens in skincare and toiletry products. Eye products are fragrance free and baby, sensitive, and intimate products are formulated using fragrances that are free from known allergens
Most Oriflame products have a shelf life of 36 months (3 years), with some exceptions including nail polishes with a shelf life of 30 months (2.5 years). The expiry date of all Oriflame products is visible on the outer packaging, the date given is 36 months after the date of manufacture of that product.
Since its foundation in 1967, Oriflame has been a pioneer in developing beauty products inspired by the wisdom of nature and the best of science. Our commitment to the environment and respect for natural materials and resources is a cherished part of our heritage and a cornerstone of the Oriflame culture. At the heart of this is Oriflame’s commitment to animal welfare.
Parabens are widely used in cosmetic formulations as preservatives (particularly creams, lotions and toners) since they are globally approved for use in cosmetics in all international markets. These preservatives have a long history of safe use, and scientific safety studies have demonstrated that they are safe both for human health and the environment.
In 2011 the SCCS (Scientific Committee on Consumer) confirmed the safety of methylparaben and ethylparaben at the current maximum use levels and also confirmed the safe use of propylparaben and butylparaben up to a certain level.
These opinions are based upon an objective assessment of all of the available scientific data by an independent, expert, scientific committee that advises the European Commission.
Oriflame fully complies with the European Directive requirements and in products where parabens are used, the levels employed are
the minimum needed to give the efficacy required and in many cases are well below the legal limits.
However, we also recognize the consumer demand for choice and so we are continuously investigating new preservative options in order to replace parabens where possible in many of our products. Significant progress has been made in this area
It is the policy of Oriflame Cosmetics not to use any ingredients derived from dead animals in our cosmetic formulations.
All Oriflame cosmetic products are suitable for vegetarians.
Oriflame Ecobeauty Range bears the Vegan Society trademark.
In our Wellness food supplements we use fish oil and fish gelatine. The Natural Balance Shake is formulated using a blend of natural egg, pea and whey proteins.