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Oriflame founders

Oriflame in brief

Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, natural, innovative beauty products are marketed through a sales force of approximately 3.6 million independent consultants that are marketing our products around the globe.

Oriflame offers the leading business opportunity for people who want to start making money from  day one and work towards fulfilling their personal dreams and ambitions through its unique business concept - Make Money Today and Fulfil Your Dreams Tomorrow™.

Respect for people and nature underlie the company’s operating principles and are reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

Brief facts

  • 1.5 billion Euros in annual sales
  • Approximately 3.6 million Consultants
  • 7900 employees
  • A product range of approximately 1000 products.
  • Co-founder of World Childhood Foundation.
  • Global R&D centre with more than 100 scientists
  • 5 own production units in Sweden, Poland, China, Russia and India
  • Listed on the Nasdaq OMX Exchange since March 2004
  • Operations in more than 60 countries of which 11 franchisees

Our Vision is to be the #1 Beauty Company Selling Direct.

Our Mission is to Fulfil Dreams.

Related documents

Fact sheet 2010 (Eng)