About Oriflame

While our vision is to be the #1 Beauty Company Selling Direct, our mission has always been to fulfil dreams, for people all over the world.


Togetherness, Spirit and Passion are our core values that make Oriflame so unique. Trusting these values gives us the confidence to succeed in a competitive business while at the same time helping to make the world a better place. 

Togetherness is about people who work together and share the same goals to achieve greater results. They motivate each other and know that pulling together is more rewarding than going it alone. 

Spirit is about people who have a can-do spirit, a winning attitude and never give up. They are committed to do what it takes to succeed. 

Passion is about passionate people who have the power to change the world. They love what they do, they believe in it. They know deep down that they can make a difference. 


Oriflame’s brand promise of Your Dreams - Our Inspiration™ is deeply rooted in our history and heritage. During our 45-year history, we have always been dedicated to inspire and offer people the opportunity to achieve their dreams through our unique business concept. Your Dreams - Our Inspiration™ is a manifestation of our commitment to our clients and consultants; their dreams play a large role in developing our new beauty products and inspiring programmes that help to develop their own business. 

We believe in dreams. A dream is individual and personal. Dreams and goals are beautiful and important. Oriflame is, and always has been about fulfilling dreams. This is what we do. Every day. For people all over the world. Are you a dreamer? Do you have goals? Welcome.  

We believe in beauty. Your beauty is as personal as your dreams. Through our unique beauty products created in Sweden we have given millions of people the opportunity to change their lives for the better. When you look good, you feel good. And when you feel good, you are ready to reach for your dreams. 

We believe in you. Our work starts with your dreams. They are our inspiration. We encourage individuals to dream, to set their own goals. And we are a partner along the way. Our culture is based on respect for and belief in others. We listen to you. Together we create a global network of beauty and making dreams come true. Do you want to fulfil your dreams? We do. 


With more than 40 years experience, over 100 scientists and state of the art R&D facilities, we at Oriflame are constantly searching for better solutions and technologies in order to create more progressive, innovative products that are consistently on-trend and meet consumer’s needs. 

An Oriflame product’s life begins at our Skin Research Institute, where sophisticated science is used to create unique and sometimes-patented technologies that give us the leading edge on our competitors. These new technologies are then passed on to the scientists in our Product Development Centre in Dublin, Ireland, whose role it is to create a cosmetic formula that fits within an existing Oriflame brand or has the potential to begin a new one, bringing it to manufacture and enabling its sales. Most importantly, though, their role is to create a product that you will love and enjoy using.